Design Better Forms
Omit optional fields and think of other ways to collect data. Always ask yourself if the question can be inferred, postponed, or completely excluded.
-
Hidden Navigation Leads to Worse User Experience
Hamburger Menus and Hidden Navigation Hurt UX Metrics.
Discoverability is cut almost in half by hiding a website’s main navigation. Also, task time is longer and perceived task difficulty increases.
-
How do you measure success?
Measuring features is easy. It’s binary. You shipped it or you didn’t. Because it’s easy to measure, it’s easy to manage. Alternatively, giving teams problems to solve without dictating a specific solution means they determine the best way to achieve that with success determined by a desired outcome.
An outcome is a measurable change in customer behavior. This is a variable range and therefore more difficult to measure. Subsequently, managing to outcomes becomes more difficult because the clarity of a binary choice is lost. Because of this many companies resist this approach. And yet, time and again, teams that get to choose what solutions they work on build more successful products, work more efficiently and are generally happier at work.
-
Usability Testing Is Like Having Friends Visit
Our hallway at home could really do with decorating. I didn’t realise quite how much it was needed until last week when we had friends round for dinner.
This reminded me of a quote from Steve Krug; which says that if you want to build a great product, you have to test it with users.
Usability testing is like having friends visiting from out of town. Inevitably, as you make the tourist rounds with them, you see things about your home town that you usually don’t notice because you’re so used to them. And at the same time, you realize that a lot of things that you take for granted aren’t obvious to everybody.
-
Obvious Always Wins
Obvious always wins. pic.twitter.com/3mggyCypmS
— Luke Wroblewski (@lukew) April 11, 2014
Page
1