Quick Tips for Logo Trade Marks

When creating logos suitable for trade mark it is important to provide the client with a simplified version of the logo, that is with all colour and gradients removed. The reasoning behind this is that if the logo were to be copied and a different colour used this may be seen as enough to qualify the copy as a new logo.

It also important to add the trade mark ™ symbol to the logo, which as specified on the Intellectual Property Office website is perfectly acceptable to use without the logo being registered.

(the ™ symbol) … does not indicate that your trade mark is actually registered, only that it is being used as a trade mark. The symbol ™ has no legal significance in the United Kingdom.

Wayne Moir

User Experience Designer